A LIVE WEBINAR WITH HELEN BERMAN

Early Bird Special for Just $99.95. Register by February 15 Receive live & On Demand Access for 90 Days

MEDIA KITS THAT SELL A LIVE WEBINAR WITH HELEN BERMAN

Monday, March 1 | 2:00-3:15 p.m. (Eastern)

Register Now for $99.95 Early Bird Special

Win a FREE Kindle for Best Media Kit

Group discounts and private consultations available

Media Kits that Snap, Crackle and Pop

Your prospects and their agencies see scores of media kits, both print and digital, most of which look pretty much like another. The best media kits not only stand out from the competition, but convince advertisers that your media is a "must buy." How do you turn your kit from blah to bold--from ignored to sold? Learn how to create and sell with top-flight media kits.

Media sales trainer, Helen Berman, will help you to:

• Tell your sales story and position your media
• Prove your points with data, case studies and testimonials
• Customize your presentation with digital technology
• Involve your prospect in the sales process
• Sell print, online and event multimedia packages
• Use your media kit at each step of the sale Helen will conduct a live Q&A session at the conclusion of the presentation

• Registration after February 15: $149
• 20% group discount for five or more paid registrants
• One hour of FREE consultation with Helen Berman with ten or more paid registrations
• Please send your media kits (digital and/or print) at time of registration to hberman@helenberman.com and/or Berman Media Sales Institute, 15332 Antioch St., #164. Pacific Palisades, CA, 90272
• Webinar counts for one educational credit toward the Berman Media Sales Institute Master Certificate

Berman Media Sales Blog

Here's to the Sales Warriors!

Yesterday, I asked one of my clients how her ad sales were going. "Business sucks," she replied. Most of us couldn't agree more. "I'm sick of it," she complained. Yep, that's the general feeling out there. So, what are you doing to survive and thrive? I recommend finding a mantra. Faced with any difficulty, personal or professional, my mantra is "I'm a warrior, not a victim."

To remind me, I even have a picture on my desk of an awesome beautiful female warrior. Along with a picture of my father, who taught me most everything I know about business and sales, I have constant companions to give me a pep talk. Dig deep, past the upset, get unstuck, and take action, they remind me. Remember our USC slogan: Fight on! From whom do you take inspiration? What is your mantra? Make them visible, right at your computer. Here's a picture of my grandmother from the 1930's with a straw hat, bag-lady outfit, dirt on her face and a smile as she hosts her Depression party! She used newspaper as a tablecloth and Twinkies for dessert. Talk about making lemonade out of lemons. I remember her sitting all day long pasting labels on cans, listening to the radio and singing, at the putty factory she and my grandfather owned. As kids we would get two cents for every can we filled with putty, and at the end of the day we went to the store to buy a toy. Yep, she taught all of us to "take the good."

How are you handling the emotional downer and staying active and positive in the game? Please leave a comment.

Dig deep. Fight on! And share your story with us. Best of selling, Helen